"Purity, flavour and texture. As a chef, these are the reasons I love Murray River Salt. If I was an environmentalist, I would factor in that these guys are assisting in eradicating Australia's massive salinity issue, in their own small way. Were I a dietician – I'd be considering the great effects of magnesium, calcium and the natural minerals this salt carries, and the fact that it has no additives or preservatives. At the end of the day though – when it comes down to the plain and simple context of how I like to eat and what I choose to feed my customers, I don't look past Murray River Salt."